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CVS Health Brand Initiative


Brand Research

Brand Identity Elevation

Corporate Initiative Design



The following presentation is a slide deck my fellow intern, Mimi Shyngysova, and I created and presented to the Chief Marketing Officer, Norm DeGreves, at CVS Health in 2019. It presents dozens of data and research points, both qualitative and quantitative, to make the case for the next CVS purpose-driven initiative.

As this project is the property of CVS Health, it is copyright protected and their intellectual property. Please do not share this project in any form. Due to the nature of this project, I have added a password protected page. Please contact me for the password. 

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