CVS Health Reusable
Bag Design
During my CVS Health internship, I was asked to design a line of reusable bags that focused on reinforcing the CVS Health brand image and promoted a sustainability message.
Brand initiatives and trends like BeautyIRL (in real life), CVS Health Hub, and #selfcare were asked to be included.
I started by gathering images of bags to inform my ideation process.
Visual Ideation & Brainstorm Session

REUSE Bag
One idea that I came up with was "screaming" the sustainability message as loud as possible. Achieved through simple, repetitive elements, this bag quickly and effectively gets the message across.
"This is my ______ bag"
In my brainstorm session with Brian, we came up with the idea of listing things that someone might "run to CVS" for. At the same time, it restates the importance of reusability in a positive light. It also subtly incorporates the beauty brand push with some of the items listed.
"Do Your Part" Bag
This bag plays on the idea of the individual and how doing your own part in reusing and recycling can affect the sustainability movement. The little CVS heart represents the individual.